Saturday, September 29, 2007


+"The Office for Metropolitan Architecture (OMA) has completed the newest component of the website - an online auction,of exclusive collectible pieces by the Prada fashion house.

The auction website lets bidders personalize the process by allowing them to include information about themselves, photo, or links to their websites. Bidders can also track the bid history of individual pieces through a graphic chart.

The ‘Prada Prototypes’ auction features 24 pieces including dresses, skirts, bags and shoes all hand-selected by Ms. Miuccia Prada. Initially created for the catwalk, the pieces have never appeared or been produced with the specific colour or material and some pieces have been made specifically for the auction.

The Prototypes auction is open to anyone over 18 from almost any location in the world. Visitors to the site have seven days to bid on the one-off Prada pieces with 3 items being auctioned every Monday, Wednesday and Friday. Proceeds of the digital event will be donated to the Fondazione Areté Onlus San Raffaele a hospital and medical research centre in Milan, Italy."+

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